A four day live tour with live streaming of challenges performed by the fans that devised them, live automobile telemetry and real time interaction with followers via social networks.
Client
Citroën
Agency
Unex Group
Role
Concept, Wireframing, Strategy & User Experience, Design, Project Management

About project.

What if we don't test drive a car, but let people put it to the test? Challenge accepted! A landmark project we created for Citroën was an extensive digital campaign that involved users presenting a challenge, and if lucky, being able to put it to the test. Entire campaign heavily relied on live video streaming via desktop and mobile which also included live telemetry data in realtime such as fuel consumption and total trip reach. Still, it took us over one thousand kilometers and a trip across entire Croatia just to find a winner who won a car for 6-month period use.

More work.

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